About us
The crown jewel of Estonian jewelry and silverware
Our mission
Eesti Juveel is a part of Estonian identity.
Our mission is to be a guide for buyers in jewelry and silverware world, offering meaningful products that future generations can also appreciate.
What makes us unique
Eesti Juveel is known for its best selection of gold and silver jewelry that is produced locally in Estonia. We are the biggest silverware manufacturer in the Baltics. Manufacturing products here in Estonia gives us a great oppurtunity to work with clients who have special requests. We are guided by consumer preferences when designing and manufacturing jewelry.
From our shops you can find well-known estonian brands like Lummus and New Vintage by Kriss, Tanel Veenre, MO:ON, but also brands from abroad like Sueno, Svitozar and Bronzallure and C&C Gioielli.
We have a selection of watches from brands Tommy Hilfiger, Festina and Paul Hewitt.
The story of Eesti Juveel
Eesti Juveel is a jewelry shop that originates from a company called Juveel OÜ. Juveel OÜ (before Tallinna Juveelitehas) manufactures large amounts of jewelry and silverware and sells them in shops all over Estonia.
The forerunner of Juveel OÜ is a manufacturing, engraving and enamelling company Roman Tavast, that opened its doors in 1923 in Tallinn. All national orders were produced there, in total 1200 pieces. The products were exported to many countries. In 1936 Roman Tavast received a bronze medal from world exhibition that was held in Paris. Over the decades after World War 2, the company became one of the biggest manufacturer of jewelry and silverware, where at the high times was working over 700 employees.
The beginning of 1990s opened new markets for our products in the Western countries.
In 1994 the company was privatized and turned into a limited-liability company based on Estonian and Norweigian capital. A chain store named Juveel was opened, which now has changed its name to Eesti Juveel.
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